5 Pillars of sales success from Linked in 016
1. Knowing your customer KYC to build rapport and trust
2. Mastering product features - establishing authority
3. Understanding the bigger picture - to be an expert to establish authority
4. Knowing your competition to be an expert and authority
5. Knowing customers market
Very academic in its approach. 3 - 5 are vague and difficult to implement in the field
